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The domain sahabatmakara.ui.ac.id states the following, "Only a life lived for others is a life worthwhile." I observed that the webpage stated " Jadilah Pendiri dari Program Dana Abadi." They also stated " Anda dapat menjadi pendiri program dana abadi dengan sedikit bantuan anda. Banyak program yang kami luncurkan diantaranya berupa Dana Abadi UI Terpadu. Partisipasi pada program kami sekarang. Dana Abadi UI adalah dana yang dihimpun dan disimpan selamanya, hanya hasilnya yang akan digunakan untuk mendukung program tridarma perguruan tinggi." The meta header had UI as the first keyword. This keyword was followed by SAHABAT MAKARA, SOCIAL, and CROWD FUNDING which isn't as important as UI. The other words the site used was CHARITY. NON PROFIT is also included but will not be seen by search parsers.